Luca Bonura

Luca is a self-taught marketing strategist who discovered his passion for the craft at 17, while still in school. Driven by curiosity and a refusal to follow the conventional path, he skipped university and chose to learn by doing - starting with selling products online and building from the ground up.

That hands-on foundation quickly evolved into a freelancing career, where he went on to collaborate with well-known brands across Europe. Never one to stay comfortable, Luca took his biggest leap with Livemoree - developing his own product line of self-warming eye masks, sourcing 15,000 units, and running the brand out of his childhood bedroom. The venture ultimately came to an end without the capital to scale, but the lessons it left behind were invaluable.

Today, Luca channels everything he has learned - the wins, the failures, and everything in between - into Adlarion and The Small Business Digest, where he writes the plain-English business news he wishes he'd had when he was starting out.